I am a director in marketing, with background in strategy, analytics and human resources. I focus on how technology companies manage their people strategy, from recruiting competitive talent globally to building incentives to drive performance. I’m particularly interested in how human resources is evolving with powerful analytics and artificial intelligence.

I’m a Columbia Business School MBA alumna and Dickinson College alumna. This is a place for my thoughts on business, analytics, the great outdoors and life in general.

I live in New York City and in my free time enjoy hiking, playing guitar and reading.

Get in touch with me at lafferty.melissa@gmail.com or @missy_lafferty